AC MILAN is one of the top Italian football teams; founded in 1899 it has been in Serie A since 1929-30. With 18 UEFA and FIFA titles, ACM is the world's second most successful club in terms of international titles.
Casa Milan User Experience and Content Management.
Brand new UX redesign of Casa Milan site together with management of the content strategy. The project aims to provide a modern website experience focused on entertaining users through frequent updates on news and events at Casa Milan.
Advertising Campaign for Casa Milan.
Advertising campaigns run on Google AdWords, YouTube and Facebook Ads with the main goal of generating leads from the museum's e-ticketing and promoting events and activities at Casa Milan during Expo 2015.
Hall of Fame (Galleria dei Campioni) App.
Interactive web-cross-application created for voting on-line for favourite players. The results are also displayed in the Hall of Fame of the Mondo Milan Museum
Continuative On-line Reputation.
Continuous online reputation management on branded and institutional topics, with the aim of monitoring on-line conversations, preventing crises and intervening in discussions.
Facebook Apps for fan engagement and social CRM.
Development of Facebook apps to engage fans' interest by having them guess when the AC Milan page would reach 24 million fans and play with an Advent Calendar to receive unique gifts such as rare images, discounts at the Adidas store and music downloads on Deezer. The apps were also intended to collect data for the construction of a database.