Whirlpool Corporation

Brand reputation
Customer relationship
Media & video
User experience
Web & mobile

The Whirlpool Corporation is an American multinational manufacturer and marketer of home appliances.

Whirlpool & Bauknecht User Experience Redesign.

Complete redesign of Whirlpool EMEA corporate e-commerce website. From business/requirements analysis to Information Architecture, from conceptual to interaction design in order to deliver a cutting-edge solution for the MDA sector.

Whirlpool & Bauknecht Mobile Apps.

Design and development of various cross-media apps, both B2B and B2C oriented, to push new products and new Whirlpool technologies.

Whirlpool Ireland E-Commerce website.

Development of the first Whirlpool e-commerce website on Sandwatch, the S’nce environment currently managing more than 40 Whirlpool websites.

Whirlpool Sandwatch.

Development of a complex, holistic infrastructure currently managing more than 40 websites, 6 apps and 10 e-commerce sites for the Whirlpool, Bauknecht and KitchenAid brands. Complete management of publishing activities and central-local relationship with countries.


Deployment of 40 corporate websites


Deployment and management of 6 apps.


Deployment of 10 e-commerce websites.