VTEX: the eCommerce solution for B2C, B2B, and Marketplaces

Powered by a modern architecture and a team of digital commerce experts, VTEX enables enterprises to achieve faster time-to-market, reach their customers across any channel and uncover new areas of growth. 

Thanks to its highly customisable architecture, VTEX provides the world’s first and only fully integrated end-to-end B2C and B2B commerce, marketplace and OMS provider which, with its low maintenance costs, provides the best features to unlock new opportunities, to deliver advanced business experiences and - definitively - to reduce TCO with a complete solution.

On the market for over 20 years and with its $ 7.9 B in GMV B2C in 2020, VTEX powers today more than 3000 stores in the world. As a member of the MACH-Alliance VTEX advocates for accelerating commerce transformation by driving the growth and the adoption of composable commerce technology by enterprise organizations worldwide. 

According to the IDC Worldwide Digital Commerce Applications Market Shares - published in June 2021 - VTEX is the fastest-growing digital commerce platform in the top 20 market shares, with a 43.5% growth rate compared to the previous year, surpassing the average market growth rate of 17.9%.

In addition, VTEX was named a Leader in the IDC Marketscape Worldwide B2C Digital Commerce Platforms 2020 Vendor Assessment, noting the platform’s modern architecture, the native Order Management System and the marketplace capabilities as well as its customer support. 

Gartner as well recognized VTEX as a Challenger in its Magic Quadrant for Digital Commerce in 2024, highlighting the platform’s breadth of functionality, extensibility and modularity as strengths.

B2B and B2C eCommerce 

VTEX enables brands to manage both B2B and B2C channels from a single platform, ensuring flexibility, scalability, and personalization at every step of the customer experience.

Key benefits:

• Unified architecture: manage retail, wholesale, and D2C operations within one environment.

• Advanced pricing and catalog management: tailor offers and catalogs for different audiences and business models.

• Personalized customer experience: deliver customized content, promotions, and checkout flows.

• Scalability: handle high transaction volumes and complex B2B workflows effortlessly.

• Faster go-to-market: deploy new storefronts or features rapidly without long development cycles.

Marketplace Integration

VTEX offers native marketplace capabilities, enabling brands to launch and manage their own multi-vendor ecosystems or integrate seamlessly with leading global marketplaces.

Key benefits:

• Own marketplace creation: easily turn your eCommerce into a full-scale marketplace with third-party sellers.

• Simplified onboarding: manage vendor catalogs, pricing, and inventory in a centralized way.

• Real-time order management: ensure transparency and synchronization across all channels.

• Expanded reach: increase sales opportunities by connecting to external marketplaces like Amazon or eBay.

• Revenue optimization: diversify revenue streams and improve operational efficiency.

Live Shopping and Conversational Commerce

VTEX Live Shopping empowers brands to connect with customers in real time through interactive video experiences, while Conversational Commerce tools facilitate direct engagement via chat and social media.

Key benefits:

• Interactive selling experiences: enable live video events where users can buy products instantly.

• Enhanced engagement: combine entertainment and commerce to increase retention and conversion rates.

• Conversational channels: integrate chat, WhatsApp, or social messaging for direct communication.

• Integrated analytics: measure performance and engagement metrics from one dashboard.

• Seamless integration: easily add these features to your existing store using VTEX APIs.

VTEX IO is VTEX’s modern, low-code development platform, built to create scalable, high-performance digital experiences with maximum flexibility.

It allows developers and businesses to build custom storefronts, extend platform capabilities, and integrate third-party services seamlessly, all within a cloud-native, serverless environment.

Capabilities and potentials

Thanks to its out-of-the-box packaged capabilities, together with more than 1000 integrated solutions, VTEX Digital Commerce platform empowers brands and companies to rapidly implement B2C and B2B shopping experiences enabling agility, speed and scalability.

Multi-Store Global Retail Setups

VTEX enables brands to manage multiple storefronts across different countries, languages, and currencies, all from a centralized platform. Benefits:

• Manage localized catalogs, pricing, and promotions per region.

• Maintain a consistent brand experience across all digital touchpoints.

• Simplify compliance with local tax, shipping, and payment regulations.

• Leverage VTEX IO to rapidly deploy new stores or channels without disrupting existing operations.

Direct-to-Consumer (D2C) Brand Expansions

Brands looking to sell directly to consumers can use VTEX to bypass intermediaries and control the full customer journey. Benefits:

• Unified commerce experience across web, mobile, and social channels.

• Advanced personalization capabilities for tailored product recommendations and campaigns.

• Efficient order management and fulfillment workflows for faster delivery.

• Analytics-driven insights for measuring conversion, engagement, and lifetime value.

B2B Distributors and Wholesale Platforms

VTEX supports complex B2B workflows, helping wholesalers and distributors streamline operations while providing a modern digital storefront for their clients. Benefits:

• Custom catalogs, pricing tiers, and approval workflows for corporate clients.

• Bulk ordering, recurring orders, and contract management.

• Integration with ERP and CRM systems via VTEX IO APIs.

• Ability to offer self-service portals to clients, reducing support overhead.

Marketplace Creation and Integration

Companies can transform their eCommerce platforms into full-featured marketplaces or integrate with existing marketplaces for broader reach. Benefits:

• Manage multiple sellers, inventory, and commission structures from a single dashboard.

• Simplify vendor onboarding with automated workflows and role-based access.

• Track orders, payments, and shipping for internal and third-party vendors.

• Expand revenue streams without increasing operational complexity.

Unified Commerce for Omnichannel Retail

VTEX enables seamless integration between online and offline channels, connecting web, mobile apps, and physical stores. Benefits:

• Centralized inventory management to prevent stockouts and overselling.

• Click-and-collect, ship-from-store, and in-store returns managed efficiently.

• Omnichannel promotions and loyalty programs to boost customer engagement.

• Analytics for measuring channel performance and optimizing operations.

Advanced Personalization and Dynamic Pricing

VTEX allows companies to deliver hyper-personalized experiences based on customer behavior, segment, or location. Benefits:

• Automated recommendation engines for upselling and cross-selling.

• Dynamic pricing rules that adjust in real time based on demand, inventory, or customer tier.

• Targeted marketing campaigns for different segments or regions.

• Increased conversion rates and average order value.

As a certified VTEX Partner, S’nce supports brands in designing, building, and optimizing high-performing digital commerce ecosystems that drive measurable business growth.

S’nce approach to VTEX

As a Digital Agency specialized in designing and implementing complex interactive digital we support Brands in creating enhanced eCommerce experiences by a CX-driven approach and through API-based and scalable solutions.

We in particular appreciate to leverage VTEX Headless approach offered through the VTEX IO Development platform, coming with essential features granting the reduction of complexity in building applications and frontend services, as well as the freedom to compose custom apps and extend VTEX admin tools with its App Platform.

• Licensed and Supported

• Available as SaaS application

• Enterprise-grade application and infrastructure

• Built on top of the foundational code base of Open Source to deliver premium capabilities supporting growth

S’nce is used to provide complete eCommerce teams including developers, UX and UI specialists, Commerce specialists, Strategy Analysts, and Project Managers, to accomplish:

• VTEX platform implementation and migration

• Headless and Composable architecture design

• Custom storefront and app development on VTEX IO

• Marketplace creation and management

• Integration with ERP, CRM, and payment gateways

• Continuous optimization, performance tuning, and support