We make use of a scientific methodological framework based on AGILE approach.

It is composed by a set of interoperable and synergic techniques, all based on connected concepts and KPIs allowing a consistent management of all the phases of an interactive application lifecycle.

Based on data-driven and measurable techniques, we are able to detect and analyze the project context and the main business requirements. All the stakeholders and potential targets, opportunities and constraints are deeply analyzed through a scenario-based method.

The first high-level design is then discussed through an iterative and engaging approach with the client and its stakeholders. Based on a set of KPIs, designed proposals are constantly refined and tested through both qualitative and quantitative/data-driven analysis.

Our methodological framework allows to constantly measure business and technical performance, by analyzing through heuristics and KPIs all the possible dimensions influencing the ROI (branding, UX, UI, tech performance, advertising).

We developed specific procedures to get the best out of the most strategic steps.


Aware method
Quadrant method


Aware method
Cxo method


Inside method
Cxo method


Scent method


Muse method
Cxo method
React Framework


Scrum method

Follow up

Cxo method


The methods aims at capturing business and communication requirements. It allows to formalize ill-defined stakeholders’ goals, to define realistic user profiles, scenarios and usage patterns and to classify all the requirements considering priority, constraints and conflicts.

Methods AWARE


Color based brand personality investigation. An original investigation methodology applied by S’nce Group in the preliminary phase of creative projects. The goal is to extrapolate, together with the customer, an initial brand positioning mood board to be used as an orientation for our creative team in the formulation of each type of design proposals.

methods QUADRANT


The method aims at laying the foundation for designing a successful interactive application. It is based on a highly scientific dialogic-driven information architecture technique. It allows to structure the navigation and the IA (Information Architecture), Set the communication strategies according to pre-established requirements and to define the content structure.

inside method


SCENT methodology supports interaction designers in defining the most efficient interface language with respect to the brand/business goals. Link labels, headings, titles and their visual are the most important element for designing a successful “dialogue” between the user and the web application.

methods SCENT


MUSE is an experience-based usability evaluation framework for web applications. It strikes a healthy balance between heuristic evaluation and task-driven techniques, by separating application-independent analysis (based on usability principles) and application-dependent analysis (based on the requirements of the application).

methods MUSE

REACT eCommerce pricing intelligence data enhancement framework

An original strategic analysis framework designed by S’nce Group. We have developed, through our Business Intelligence, a specific methodology applied to the world of Price Comparison able to develop a complete analysis of the impact of prices in the online business of the Brand and to provide usable insights to intervene on the Business & Digital Strategy to the in order to optimize and maximize the Brand’s online sales.

methods REACT


Through a scenario-based approach and a wise combination of new qualitative information to what data outline, our CXO method enables us to outline typical paths to conversion and loyalty. It allows also to understand customers’ expectations and identify areas to focus upon to improve and personalise the CX.

Discover more about Customer Experience Optimization

methods CXO


Our values are aligned with the Agile ones; we give emphasis to individuals and interactions, working software, customer collaboration and responding to change. We apply the Scrum framework to develop, deliver and sustain complex projects. The work gets broken down into valuable and working features that can be delivered within short time-boxed iterations called sprints. At the end of each sprint, the working features are demonstrated during a review and a retrospective is held in order to continuously improve the whole process.

methods SCRUM

If you are interested in discovering more about our approach, let’s get in touch


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