work / KitchenAid

work / KitchenAid



The Brand was founded in 1919 in Ohio (US), when engineer Herbert Johnston designed and marketed the first mechanical mixer for domestic use.

Since then KitchenAid has evolved into a complete line of small and large appliances, a perfect synthesis of professional performance, artisanal quality and an unmistakable aesthetic that still represents a true icon of universal design.

KitchenAid is part of Whirlpool Corporation along with other major brands such as Indesit, Hotpoint and Bauknecht.

In 2015 KitchenAid chose S’nce Group among its key partners to follow and enhance the digital transformation process of the Brand. Since then, S’nce Group has been in charge of the implementation and maintenance of a brand new responsive user experience across all EMEA sites, including the eCommerce ones.

Among the multitude of projects accomplished over the years, an honorable mention goes to the Stand Mixer personalization tool, requested in 2017 to empower the eCommerce experience and provide KitchenAid customers with an online personalization service tailored for the most iconic product of the brand.

Since 2021 S'nce Group has had the great opportunity to support KitchenAid in a re-platforming project, which has been then implemented between 2021 and 2022 and which will be concluded in the course of 2023. The new technology stack relies on a headless approach based on VTEX as eCommerce engine, enriched with headless solutions for both the CMS and the Search Experience part.

Mobile mockups of KitchenAid website


  • New customer experience with state-of-the-art responsive look & feel
  • Seamless integration with the e-commerce and omnichannel retail partners
  • Premium content journey for passionate about food
  • Ongoing and dedicated support team for daily issues and technical bugs
  • Deployment of the replatforming solution with a fully headless approach


  • Web development
  • Solution architecture creation
  • Project Management
Mockup KitchenAid configurator

Operating in a complex and intertwined enterprise environment requires the ability to look at the big picture in every step of the process. Over the years S’nce Group supported KitchenAid across several refactor projects, delivering a renewed and fully tested UX/UI and backend infrastructure with up-to-date technologies.

Particular attention has been given to the complex integration with the entire stack of external platforms involved in the architecture: payment gateways, CRM/CMT platforms, order management tools as well as catalog data. All of these features are being constantly monitored within a continuous deployment approach aimed at reducing and automatizing DevOps activities.

Both Agile and Waterfall project management methodologies have been applied to deliver the involved projects according to specific needs.

KitchenAid is an historic Company which stands out among Whirlpool Brands as one of the most engaged when it comes to digital transformation and e-commerce user experience. Being a key partner of this process is challenging on the one hand because of the number of stakeholders involved, but also enriching on the other hand as it allowed us to improve our technical and project management skills over more than 6 years.

We’re pleased that the client continues to appreciate our support, with a trust confirmed in the amount of projects we have been entrusted to:

  • 23 websites across EMEA region
  • 13 e-stores
  • Enterprise custom CMS
  • Product personalization UX and development
  • Daily support with high quality standards
  • Vendor management ownership

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