Shiseido
SHISEIDO Group Italy, which has in its portfolio several prestige cosmetics brands, has selected us to support the following trademarks in their complex digital landscape: SHISEIDO, Issey Miyake Parfums, Narciso Rodriguez Parfums, Clé de Peau Beauté and D&G Beauty.
We've been asked to get the Brands closer to their Italian consumers, through specific digital engagement activities, activating different strategic levers in CRM, Brand Reputation, and Social Media areas.
Deliverables
- Social Media presence redefinition, editorial plan and community management.
- Social Media ADV campaigns sentiment analysis.
- Landing Page Design, Development, Management & Customer Service for Co-Marketing Data Catching Campaigns
Skills
- Online Reputation
- Social Media Activation & Management
- Social ADV Sentiment Analysis
- Creative Direction
- Web & mobile development
- Customer service
- Project Management
Since the beginning of our collaboration, we've supported the customer's digital team in the full comprehension of the Brands' and their iconic products' perception through the web, in order to timely redefine the digital presence on the most strategic channels.
From qualitative analysis to punctual strategy redefinition, we support SHISEIDO Group Italy in the digital presence management of its Brands since 2014.
Working with SHISEIDO is a great opportunity for managing different engaging digital activities with a strong positive impact on the customer satisfaction, retention, and loyalty, thus clearly improving the Brand affinity.
+ 6k
Managed social posts
+ 15k
Analized social compaigns comments
+ 650k
Engaged social followers
